Willis Knighton Health, the cornerstone of healthcare in Northwest Louisiana, celebrates its 100th anniversary with a significant rebranding effort. The healthcare institution unveils a streamlined name and a modernized logo, shedding the “System” from its name to underscore its commitment to health and reflect its mission dedicated to the region.

Founded in 1924 as Tri-State Sanitarium, Willis Knighton Health has been instrumental in shaping the healthcare landscape in Northwest Louisiana. Over the past century, it has pioneered numerous advancements in healthcare, ensuring that residents receive cutting-edge services and technology close to home.

President and CEO Jaf Fielder expressed the institution’s dedication to strengthening its legacy over the next century. “After a century of providing care throughout the community, we pledge to make the next 100 years at Willis Knighton even stronger,” Fielder stated.

The rebranding initiative not only symbolizes a milestone in the institution’s history but also reflects its ongoing commitment to Northwest Louisiana. The familiar burgundy red of Willis Knighton’s logo remains, albeit lighter and brighter, signaling a fresh chapter in its journey.

Beyond providing exceptional healthcare services, Willis Knighton Health plays a vital role in the local economy. As the region’s largest healthcare provider, it generates employment opportunities, supports local businesses, and garners national recognition for its award-winning care.

Moreover, the institution’s unique philanthropic approach, exemplified by its “tithe the bottom line” strategy, demonstrates its deep-rooted connection to the community. By reinvesting in the region, Willis Knighton Health enhances both healthcare services and the overall quality of life for residents.

From its inception as a humble sanitarium to its current status as a comprehensive healthcare provider encompassing acute care hospitals, rehabilitation institutes, urgent care centers, fitness facilities, medical clinics, and senior living communities, Willis Knighton Health remains steadfast in its commitment to local healthcare delivery.

As the institution embarks on its next century of service, its refreshed identity symbolizes its unwavering dedication to providing exceptional care to the residents of Northwest Louisiana, guided by the principles of innovation, community, and compassion.