Shreveport-Bossier eagerly anticipates its representation in the upcoming 2024 Tournament of Roses Parade in Pasadena, California. James Burton, renowned for his iconic guitar talent and a Rock and Roll Hall of Fame inductee, will be the city’s distinguished ambassador on Louisiana’s float during this celebratory event on January 1, 2024.

Stacy Brown, president and CEO of Visit Shreveport-Bossier, expressed enthusiasm for the city’s return to the Rose Parade. “We’re thrilled to celebrate the unique essence of our cities once more,” Brown stated. Highlighting the parade’s musical theme, Brown emphasized Burton’s fitting role as Shreveport-Bossier’s representative.

Burton’s roots trace back to Shreveport, where he discovered a ’53 Fender Telecaster at the age of 14, igniting an extraordinary musical journey. From composing the famous track “Suzie Q” to becoming a staple musician on the Louisiana Hayride radio show, Burton’s career milestones include collaborations with iconic artists and his tenure as Elvis Presley’s band leader until 1977.

With a knack for humor and unparalleled talent, Burton has left an indelible mark on the music industry. His influence spans generations of guitarists, earning him accolades and inductions into various prestigious halls of fame.

Recognized for his signature fiery red paisley flames on his Fender Telecaster, Burton and Fender are set to release a new Telecaster featuring blue paisley flames, with a forthcoming signature guitar. Beyond his musical achievements, Burton’s foundation, established in 2005, supports music education and donates instruments to various groups in need.

Accompanying Burton in the parade will be his two grown grandchildren, Skylar Blythe and Taylor Burton, both seasoned performers who have graced stages worldwide alongside their grandfather. His wife of 65 years, Louise, will also be present in the stands to support this momentous occasion.

The 2024 Rose Parade®, part of the Pasadena Tournament of Roses®, will take place on Monday, Jan. 1. The parade, featuring numerous entries, will be broadcast live at 10:00 am CT on ABC (KTBS-TV) and NBC (KTAL-TV), traversing a 5.5-mile route through Pasadena.