Ladies, here’s some information that probably won’t shock you. Most men don’t look at how much something costs if it’s something they really want. THEY BUY IT NO MATTER WHAT!
A few men might know the actual price, but it doesn’t factor into the equation or their decision as to whether they buy it or not. It’s a bottom line question — how bad do they want it?
Men are simple and selfish creatures and will not allow the price of something to decide if they purchase it. They will buy it, then ask for forgiveness later if their significant other handles the finances.
We, as men, do have a few considerations that might affect our decision. Will I be the only one of my friends that has one of these? Is this a product that will help me put more fish in the boat or more meat on the table to feed my family? Will this product help me win a bass tournament?
This also applies to men who grocery shop. While the rest of the nation is complaining about the high price of eggs and beef products, men are more concerned about making sure they get enough to feed everyone. If we’re having a hamburger cookout, we don’t look at how much ground beef is per pound. WE JUST BUY IT!
Even at the check-out counter, especially self-check-out, men don’t always pay attention to how much a product costs that we just scanned. We scan it, bag it and move on immediately. Whatever price is on the screen, that’s what we’ll pay. Very seldom do we stop and consider if that’s the right price or not.
I’m not saying we don’t care, because that’s not true. But we’re just not as conscious as we should be.
My wife brought this to my attention recently when she was checking out and had an issue with a tomato she was buying at the local grocery store. As she weighed it, the price came up way more than the tomato was supposed to be.
She contacted the clerk overseeing the self-check-out area and they made sure the right price was charged. But had that been me, I would have never looked at the price and would have walked out as if nothing was wrong … until my wife checked the receipt.
After watching several TV reports lately about how people are being overcharged at supermarkets and discount stores, there’s no telling how many times I have walked out of a store overcharged for whatever was in my buggy.
But with the economy still in distress and grocery prices unstable, the time has come to pay attention to what we are being charged. Some stores are in survival mode and are trying to stay in business.
While I don’t think a lot of this is intentional, it’s up to all of us to make sure we are not being taken advantage of as consumers and pay closer attention to what the register is showing.
So ladies, if you want to make sure your household budget stays intact, don’t ask your man to go shopping.
‘Til next time, to all the men out there, be aware of what you’re paying at the cash register and be more conscious of what things cost; our reputation is at stake.
Contact Steve at sgraf26@yahoo.com