By PATRICK MEEHAN, Centenary Sports Information Director
With the first competition of the 2025-26 sports year on Friday, and football kicking off next weekend, Centenary Athletics is ramping up its streaming and social media video content platforms.
Centenary has signed an exclusive media rights contract with FloSports to distribute live streams of all home athletic events. Last year, Centenary had a dual-partnership with FloSports and KTALnews.com.
The Southern Collegiate Athletic Conference and FloSports entered into the media rights deal at the start of the 2024-25 season. All of the SCAC’s 12 member institutions, including Centenary, will use the platform in 2025-26.
With 100 percent of revenue generated from the partnership being reinvested into SCAC member institutions, the agreement creates a more equitable standard across the conference for all broadcasts and enhances production capabilities and quality of coverage across all sports. FloSports will also leverage the local, national and international brands of SCAC member institutions by producing original content and social media programming.
FloSports has committed $50 million into supporting its FloCollege platform, which debuted in 2024 in partnership with leading national conferences including the BIG EAST, Coastal Athletic Association, Great Lakes Intercollegiate Athletic Conference, Landmark Conference, New England Women’s and Men’s Athletic Conference, South Atlantic Conference, Gulf South Conference, California Collegiate Athletic Association, and the Southern California Intercollegiate Athletic Conference.
Best known globally for its streaming coverage of track and field, FloSports is available on the web and for download on mobile devices (iOS and Android) as well as smart TVs and streaming devices Roku, Apple TV, Amazon Fire TV, and more. To subscribe to FloSports visit https://www.flosports.tv/
VIDEO HIGHLIGHTS SOURCE: The SCAC has launched a partnership with WePlayed Sports, the leader in automated short-form video for college athletics. The SCAC becomes the first NCAA Division III conference to implement WePlayed’s full suite of content automation across all 12 member institutions, spanning football, men’s and women’s soccer, women’s volleyball, men’s and women’s basketball, and baseball/softball.
Centenary will be able to automatically generate and distribute high-quality video moments from every game — dramatically increasing content output, reducing production workload, and transforming how fans, families, alumni, and recruits engage with their teams.
“The Southern Collegiate Athletic Conference is committed to enhancing the student-athlete experience, and partnering with WePlayed Sports allows us to deliver short-form video highlights at the same level of quality and consistency seen across the nation’s most competitive conferences,” said SCAC commissioner Dwayne Hanberry. “It’s an innovative, game-changing platform that ensures our athletes’ stories are told and celebrated.”
“Our mission at WePlayed has been to make every game’s greatest moments instantly accessible to the people who care most — athletes, families, and fans,” said Paul Zukauskas, founder of WePlayed Sports. “With the SCAC, we’re not just creating more content — we’re getting it into the right hands faster, exactly when fans expect it.”
“The SCAC is unlocking hundreds of games’ worth of moments that would’ve otherwise gone unseen,” said Spencer Rubin, EVP of Sales & Marketing at WePlayed Sports. “By eliminating hours of manual work, we’re enabling schools to meet today’s real-time expectations for sports content—while giving fans a richer, more connected experience.”
NEW STAFF MEMBERS: Faith Hudson has joined the cross country and track & field coaching staffs. She will assist head coach Joseph Moses Jr. as the men’s and women’s cross country teams open their seasons in the Stephen F. Austin Lumberjack Collegiate Invitational in Nacogdoches, Texas on Friday.
Kristen Bryant is a new assistant athletic trainer for Centenary. Bryant is a 2021 graduate of East Texas Baptist and earned a master’s in athletic training at Tarleton State University this year.
Brayden Reeves is the Gents’ new assistant director for strategic communications, overseeing game day media operations, live streaming, statistical reporting, and digital content for the athletic programs. A former swimmer at McMurry, Reeves served summer internships at Texas Wesleyan, TCU, and Arlington Baptist.
Contact Patrick at pmeehan@centenary.edu