North Louisiana Economic Partnership (NLEP) is thrilled to announce the addition of Lanier Thibodeaux to its team as Director of Marketing and Communication. With over twelve years of experience in marketing strategy, communications, social media planning, media relations, proposal writing, and project management, Lanier brings a wealth of expertise to NLEP.
Lanier’s appointment comes at an opportune time as NLEP prepares to unveil its new five-year strategic plan. This plan will outline target industries for growth and attraction initiatives, as well as strategies to effectively market the region’s assets and resources. Working closely with the Business Development team, Lanier will play a pivotal role in developing a marketing plan that complements the new strategic direction.
Justyn Dixon, CEO of NLEP, expressed confidence in Lanier’s abilities, stating, “Lanier’s experience in the private sector, coupled with her understanding that economic development hinges on effective marketing, will greatly contribute to our team’s mission and her success in this role.”
Prior to joining NLEP, Lanier held several notable marketing positions, including Retail Marketing Director at GMFS LLC, Market Development Senior Associate at KPMG, and Account Executive at Romph Pou Agency. Her extensive background in marketing, public relations, and brand management aligns seamlessly with the objectives of NLEP and the demands of her new position.
Excited about her new role, Lanier shared, “I am eager to collaborate with the team to develop and implement effective strategies that will showcase the exceptional assets of the region and attract new businesses. NLEP plays a crucial role in driving economic development in North Louisiana, and I am thrilled to leverage my experience to support its mission.”
Lanier Thibodeaux’s appointment underscores NLEP’s commitment to fostering economic growth and prosperity in the region. With her leadership, NLEP is well-positioned to advance its strategic goals and strengthen its impact on North Louisiana’s economy.