BATON ROUGE – There was a drum corps.
A welcome video on the Pete Maravich Assembly big screen scoreboard.
A fog machine.
And shooting flames.
The only thing lacking was the P.A. system blaring the theme from Welcome Back, Kotter.
It may have been the best introductory press conference setting ever for a guy who was previously run out of the same town on a rail.
Four seasons after LSU fired Will Wade as its head basketball coach for being an exceptionally clumsy cheater piling up more NCAA violations than he did technical fouls, he strolled back into the PMAC on Monday as if he’d been on a sabbatical.
Having paid his penance by sitting out a season, then coaching two seasons for McNeese State and this past year for North Carolina State, he officially became the first SEC men’s head basketball coach in history to be fired and re-hired by the same school.
“We’re coming back to try to hang a banner, win a national championship, or I’m going to be the first coach fired from the same school twice,” said Wade, who was 105-51 with an SEC regular season championship and three NCAA Tournament appearances in his first LSU stint from 2017 to 2022. “One way or another, we’re going to make history.”
There was immediate laughter and applause from the estimated crowd of 500, something in short supply along with wins and hope under Wade’s second LSU predecessor Matt McMahon.
McMahon was a nice guy with the personality of a dripping faucet.
Wade gushes enthusiasm and one-liners. He has a fast-break tongue that doesn’t hold back. He doesn’t mind being a living, breathing lightning rod conductor of controversy.
“I know people have been talking about us a little bit,” Wade said. “I understand, I’m not for everybody, and we understand also that LSU isn’t for everybody. But one thing we both understand is I’m for LSU, and LSU is for me.”
There’s no way Frank Williams Wade “LSU Part Deux” happens without former McNeese president Wade Rousse getting hired as LSU’s president last October. And then last Thursday, just hours before Wade announced on social media he was coming back to Baton Rouge, LSU hired McNeese athletic director Heath Schroyer (who hired Wade as McNeese’s head coach in March 2023). His new unofficial title is senior deputy athletic director in charge of Wade.
“We had incredible alignment (at McNeese),” Wade said. “We can take that formula that made McNeese a regional power and won a first-round NCAA tournament game, move that to LSU, and make us a national force. The same formula with more resources and more support, just because of the financial aspect of it all.”
In Rousse’s introduction of Wade at Monday’s whoop-t-doo, he made it clear he doesn’t mind the $200 million LSU has invested in Wade and a coaching staff, and new head football coach Lane Kiffin and a coaching staff, while paying what is owed to fired head coaches McMahon and Brian Kelly and their fired assistants.
“Our athletic department drives the brand recognition that illuminates the remarkable research and educational opportunities present throughout the entire LSU system,” Rousse said. “The ignition point for the entire process is athletics. It drives the brand.
“At LSU, we do not gather to celebrate mediocrity. We aim to be elite. We want to win in this league. We want to win national championships.”
Rousse also knows he eventually has to fill seats in LSU’s new 12,500 to 15,000-seat multi-purpose arena to be built on the site of the well-worn campus golf course from Alex Box Stadium. Groundbreaking hasn’t started, but it should come soon after the goat ranch. . .uh, golf course is closed permanently in the summer.
It’s been proven time and again that LSU coaching hires who approach their jobs with unabashed passion equal to the Tigers’ fan base usually succeed.
Any coach taking the standoffish “it’s strictly a business approach” and doesn’t truly understand the fans here live and die, laugh and weep, love and mourn their Tigers, ultimately fails.
See former fired LSU football coach Kelly as an example of taking an NFL-type approach, insulating himself from the fan base.
Then see new head coach Kiffin totally embracing the Louisiana culture. He was the co-Grand Marshal for the Krewe of Endymion parade in mid-February.
Tigers’ head women’s basketball coach Kim Mulkey was born and raised just down the road in the sleepy Hammond suburb of Tickfaw, Her Louisiana vibe stayed with her 21 seasons at Baylor before coming to coach the Tigers five years ago.
And if you’re an outsider and coach at LSU long enough, like the national championship-winning head coaching Jay duo of Jay Johnson (baseball) and Jay Clark, you realize few places on earth embrace life like Louisiana.
Wade, a Nashville native, began learning this when, at age 35, he was originally hired by LSU in 2017. But it wasn’t until he was given his first head coaching chance at redemption, hired in March 2023 by McNeese State, a Lake Charles-based university still recovering from back-to-back hurricanes in August 2020 and October 2020, that he gained full respect and love for Louisianians.
“Make no mistake, this is home,” said Wade, now older and wiser at age 43. “I wasn’t born in Louisiana, but Louisiana is home for my family and me. We’ve got the best people in the world.
“Unless you’re from down here or unless you’ve been down here, it’s hard for other people to understand. It’s hard for other people to grasp the culture and the folks down here.
“You won’t find anybody that’s more proud to wear that LSU and state of Louisiana than this guy right here, and we’re going to find 15 players that are willing to lay it on the line for us every night.
“Our team is going to represent Louisiana the way it should be represented, with toughness, grit, and a lot of swagger, because that’s what we have down here. We don’t do anything halfway in this state.”
When Wade referred to his decision to return to a place that fired him as “extremely personal,” it meant he wanted to change the narrative of how his first LSU go-around crashed and burned.
He was fired in March 2022, a day after LSU was eliminated from the SEC tournament. He was accused of five NCAA Level I and two Level II recruiting violations.
“I’ve never connected with a fan base and with people as I have with LSU and Louisiana,” he said. “I feel like we left the book open a little bit. We left some chapters unfinished.
“To have the opportunity to come back and finish that off and to bring pride and joy to people that I care about and people that mean a lot to me, yeah, I feel a heavy burden towards that.
“There’s nothing like the meaning of winning with your friends. I feel like we have a greater purpose with this program than anywhere I’ve ever been. At the end of the day, that’s why I came back.”
In whipping together his staff, Wade is set to hire former LSU head coach and player Johnny Jones. The 65-year-old Jones resigned as Texas Southern’s coach on Monday.
Having the guy (Wade) re-hired by the school that fired him then hiring the head coach (Jones) who preceded him the first time in Baton Rouge before being fired, might be the most LSU thing ever.
At most places, it’s referred to as thinking outside the box.
Down here in the toe of The Boot, it’s called all the crazy you can handle.
Contact Ron at ronhigginsmedia@gmail.com
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