BATON ROUGE — A day or two after Michigan recently beat overmatched Washington for the national championship, posts in various forms of social media lamented the end of the college football season.
Most of them contained the basic message: “I miss college football.”
Me? I don’t miss college football.
Yes, that’s a stunning revelation for someone who just completed his 45th college season as an academically trained sportswriter with a journalism degree, not a fanboy putz website armed with bloggers who don’t know the difference between there, their and they’re.
I don’t miss college football because it never goes away, never takes a day off.
It has evolved into a daily news cycle with enough blah, blah, blah to make you go all Elvis by grabbing a pistol and shooting out all the TV screens in your house.
Once upon a time, I missed college football because it gave me room to breathe.
It allowed me to put it aside while you got a chance to fully enjoy college basketball and March Madness and also baseball and the road to Omaha.
In the summer, I discovered there were enjoyable social activities like vacations for family bonding (“So I have three kids and not two. . .really?), for exhaling and not trying to predict a team’s record for the upcoming season (“That looks like a trap game”) and for reading books which involves a committed attention span rather than tweets that read like Morse code (“U R da troof”).
College football began spinning off its axis in 1984. It’s when the U.S. Supreme Court ruled the NCAA’s control of football television rights violated federal antitrust law, thus opening doors for all networks to televise as many games as possible.
New TV revenue poured into college football. It quickly became a big business of unbridled greed and cheating. The sport demanded more interest, especially in the area of recruiting as Rivals started the first website devoted to recruiting in 1998.
As the money increased, so did the pressure to win, as did the recruiting violations and academic improprieties to keep athletes academically ineligible.
In the last 10 to 15 years, the NCAA realized it didn’t have enough investigators to handle the constant rules breakers. It changed some of the pettier rules, such as college football programs being allowed to publicize recruiting visits.
Schools went all in on marketing, producing photo shoots with recruits wearing jerseys with their numbers or posing with national championship victories. Unhip head coaches, wanting to protect their multi-million contracts by recruiting the best possible talent, turned into pimps as they danced with recruits for videos blasted out on social media.
The four-team College Football Playoff started in 2014 with ESPN paying $470 million through 2026 to televise the CFP. The NCAA earned more than $1 billion annually for the men’s basketball tourney.
Groups of athletes, wanting to be paid, lawyered up and filed lawsuits. The NCAA finally caved to avoid losing a lawsuit and approved in July 2021 that athletes can be paid for their name, likeness and image.
No one yet has stepped up to regulate NIL. It’s legalized cheating, as Ole Miss head football coach Lane Kiffin said. When the quirky Kiffin is a voice of reason, you know things are screwed up.
The NCAA also began allowing athletes to transfer once without sitting out a year. However, enough loopholes were created for the rule to be ignored.
So, what we now have in college football (and college basketball on a smaller scale) is lawless year-round chaos. Scholarships are now 1-year free-agent contracts for players short on loyalty but long on making bank.
Now, college football’s annual breaking news is way more than just head coaches and assistants being fired and hired at the end of seasons.
There are constantly reported recruiting visits by a recruit to school A (“It felt like home,” said the recruit to a website devoted to recruiting junkies sweating the whims of 16 and 17-year-old prospects), to school B (“It felt like family,” said the recruit) and to school C (“I have a great relationship with coaches,” said the recruit on his Twitter feed) before signing with school D because they offered the most money.
College coaches no longer make home recruiting visits to extol the virtues of the quality college education a prospect will receive. The coach’s visit purpose is to obtain the dollar figure amount required to sign the prospect.
It’s also getting as many as possible commitments from recruits attending summer camps hosted by colleges, only to have recruits de-commit several months later through their “respect my decision” social media posts because their commitment can be bought off with a more lucrative NIL offer.
Then amid December’s early signing period, current players opt out of bowl games and head coaches have to re-recruit their own players seeking more NIL money to prevent players from transferring.
It’s friggin’ exhausting.
And it’s why the happiest man in America is seven-time national championship coach Nick Saban, who once thought he wouldn’t know what to do with himself if he couldn’t coach football.
Last week, Saban, after 52 years as a coach including 28 as a college head coach with the last 17 at Alabama, finally realized his business was no longer about coaching.
Suddenly, as a 72-year-old retiree, he realized mornings of peace and quiet while lounging around the pool at his new $17.5 million beach house in Jupiter Island, Florida and maybe spending afternoons hammering 80-year-olds in pickleball is a great way to live.
Contact Ron at ronhigginsmedia@gmail.com